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The sentiments on most greeting cards need to be accessible to a general audience, but still have some intellectual appeal for the reader. Poets may be able to craft intricate love poems filled with symbolism and passion, but that's not what most people want to send their loved ones on Valentine's Day. Greeting card writers have to think like their target audiences, not necessarily like "professional" writers. They hire freelance writers as well as freelance artists and photographers. Greeting card companies hire freelancers in two different fields to work for them. They may appear simple and straightforward, but they are actually complicated from a writer's point of view. Did you know there are opportunities to work at home with greeting card companies Updated September 14th, 2020 The greeting card Industry is a 7 billion dollar Market.
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Poets like Maya Angelou or William Carlos Williams have crafted very deep works about love and death and life, but that's not what people expect from greeting cards.
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They want to share a simple sentiment that anyone would understand. Now I realize that most people would not want to buy a card that was too intellectual or arcane. I've always thought most commercial greeting cards were too surface-level. Openings for independent sales & merchandising representative positions are not hired through our central offices and will be forwarded to Avanti’s sales group of record for the specific state/province or county. For a long time, I was hoping a greeting card company would publish more in-depth poems and sentiments.